The Standard Hotels
André Balazs’ collection of Standard Hotels has revolutionized the concept of affordable and innovative hospitality. Currently located in Hollywood, Downtown LA, Miami Beach, and New York, The Standards’ irreverent and playful sensibility, together with their careful consideration for design, detail and service, has had consistent global appeal for travelers and firmly established the hotels as pioneers in the industry.
The brand originated with The Standard, Hollywood in 1999 on the Sunset Strip, re-defining the traditional expectations of an inexpensive hotel experience, followed by The Standard, Downtown LA in 2002, which provided a fresh take on a business hotel and became a catalyst for an urban neighborhood renaissance. The Standard Spa, Miami Beach, opened in 2006, further enhanced the brand’s offering with the creation of a holistic bayside destination spa, and The Standard, New York, the flagship Standard in the heart of the Meatpacking District, opened late 2008 to broad critical acclaim.
