ICEBERG
ICEBERG: a totally pop take on everyday manners and rules. Couture sportswear freely inspired by the world around and by art, with splashes of culture, luxury, fun. Opposites attract. Elegance and irony, sensuality and refinement. It’s fashion reflecting the very best of who we are. Gorgeous upbeat clothes capturing our emotions, signaling an urban adventure in pure technicolor.
ICEBERG dates to 1974, the year Giuliana Marchini Gerani launched a knitwear project that broke out of the mold to mark the world’s very first line of fashion sportswear. With wonderfully fresh colors and materials, patterns and working processes, knitted fabric could become anything, even a coat. Art, Andy Warhol’s Pop Art in particular, appeared on knits. Even the advertising had a completely innovative slant: the ICEBERG “I Contemporanei” campaigns shot by Oliviero Toscani were the first to use celebs in fashion ads.
Today ICEBERG is a total look for young men and women. Beyond the clothing collections, it includes full ranges of accessories on license: fragrances, eyewear, leather goods, shoes, scarves, watches. Household items too.
The Ice Iceberg line for boys and girls (ages 1 to 12) is a recent addition.
