Erdem
Erdem – the eponymous London ready-to-wear line, established in 2005 by Erdem Moralioglu – has won plaudits for its modern luxurious feminine chic – a signature fusing sharp, forward tailoring with romanticism and bold graphic custom designed silk prints. “They made for a spellbinding show by an exceptional talent whose self-taught standards of workmanship almost put his creations on an equal footing with some of the things seen in haute couture.” wrote American Vogue’s contributing editor, Sarah Mower of Erdem’s latest step forward. Erdem reiterates how women can dress beautifully again.
Erdem Moralioglu was raised in Montreal, Canada by his Turkish father and English mother, and studied fashion in both Canada and England. Having received his master’s degree from the Royal College of Art in 2003, Erdem worked for Diane von Furstenberg in New York. After moving back to London, Erdem worked towards covering the void of graceful femininity among the London fashion talent and launched his own label and an overnight buzz about the brand commenced. By adopting sponsorships with numerous fabric manufacturers, such as Mackintosh, the venerable Scottish rainwear brand, Sofie Hallette, the French lace supplier to many couture houses, and Swarovski, the famouscrystal house. Erdem has been able to experiment with the best in quality fabrics, while staying true to his whimsical form and use of bold colour. The brand also brings about a playful use of embellishment in its creations, using embroidery in a youthful manner.
Erdem won in 2007 the Swarovski British Fashion Council Fashion Enterprise Award, as well as the BFC’s Fashion Forward award in 2008 from the British Fashion Council. In 2009, Elle Magazine awarded Erdem the “Fashion Future Award” at the Elle Style awards in London. His AW09 show was listed on Style.com’s rundown of top 10 shows of the season.
The combination of strong yet fanciful design and quality fabrication has led to the brand’s commercial success, now sold globally in the most exclusive department and specialty stores. Erdem has 35 stockists internationally, including Barney’s New York, Saks Fifth Avenue, Dover St. Market, Harvey Nichols in London and Hong Kong. The brand can be found in 45 doors globally and online with net-a-porter.com. Erdem has registered well amongst the fashion savvy crowd, having noted Kiera Knightly, Erin O’Connor, Thandie Newton, Chloe Sevigny, and Claudia Schiffer as fans of the brand, as well Julie Gilhart, creative director of Barneys.
Four years after the company’s beginnings, Erdem has solidly become one of the most popular shows to see during London Fashion Week.
Collections
-
-
-
W Magazine March 2012
The March issue of W Magazine featuring Kate Moss on the cover wearing a custom made habit designed by Erdem. The inside story features one of the Stephen Jones for Giles head pieces from the Spring/Summer 2012 collection. Photographer: Steven Klein Stylist: Edward Enninful
-
-
ERDEM PRE-FALL 2012
Model – Kirsty Hume Photographer – Boo George
-
-
-
-
News
Diane Kruger wearing Spring/Summer’12 Erdem dress to The Sidaction Gala Paris Jan’12
Michelle Williams wearing Spring/Summer’12 Erdem to the NY premier of ‘My Week With Marilyn’ Nov’11
Kate Bosworth wearing Spring/Summer’12 Erdem to the LACMA’S Art and Film Gala Honoring Clint Eastwood and John Baldessari LA Nov’11
ANNE HATHAWAY WEARING SPRING/SUMMER’12 ERDEM TO THE 15TH ANNUAL HOLLYWOOD FILM AWARDS GALA LA OCT’11
ELIZABETH OLSEN WEARING RESORT’12 ERDEM SKIRT TO THE NYLON MAGAZINE OCTOBER ISSUE LAUNCH NY OCT’11
British Fashion Awards 2011 Nominations
Relative MO is to proud to announce 5 of our designers who were last night announced as part of the shortlist of nominees for the British Fashion Awards 2011 within the following categories:
Emerging Talent Award, Accessories - Tabitha Simmons
Emerging Talent Award, Ready to Wear - Mary Katrantzou
Emerging Talent Award, Menswear - James Long
Accessory Designer - Charlotte Olympia
Designer of The Year - Erdem
www.britishfashionawards.com
RACHEL BILSON WEARING RESORT’11 ERDEM TO THE TCA PARTY FOR CBS LA AUG’11
Resse witherspoon wearing AW’11 Erdem to a photocall for ‘Water for elephants’ Spain May’11
kate Bosworth wearing SS’11 Erdem to the screening of ‘The Warrior’s way’ LA Nov’10
Michelle Williams wearing SS’11 Erdem & AW’10 Charlotte Olympia shoes & clutch to the premier of ‘Blue Valentine’ London Oct’10
Erdem SS’11 dinner & party hosted by Matches
Erdem and Matches joined forces taking over Morton’s, the private members’ club in Mayfair. An intimate dinner for close friends of the designer and premier boutique kicked off the evening followed by an evening on the dancefloor across the whole of the 4 story townhouse – with Tallulah Halech on the decks.
Fiona Leahy, set designer and creative genius transformed Morton’s into a world of Erdem colours and prints, with streams of balloons flooding up the stairs and out of the windows adorning its Berkeley Square exterior.
