Beauty
With beauty and fashion growing closer, the time was right for the agency to launch a dedicated beauty division. Taking the same attitude as for our Fashion clients, the Relative MO method is about building relationships between brands and media, championing clients in diverse press outlets from consumer to social media and finding ambassadors to provide new exposure in new and unexpected ways. Collaborations between designers and beauty brands are an exciting fusion and one that Relative MO are pioneering. Watch this space for more innovation in this exciting sector.
Bleach Pop Up Salon – NYC
Bleach London, the Dalston hair salon who led an experimental summer of love for rainbow hued hair and silver sheens took their colour palette stateside, opening a pop up salon at Milk Studios during New York Fashion Week.
Open to press and models the salon took their signature hues stateside, using TIGI’s anarchistic colour tones and Bed Head styling products on their techni-coloured creations.